Fenty Beauty: My Thoughts

I've always been a huge Rihanna fan so when I heard she was releasing a beauty range I knew I would have to save some money! The range was released Friday 8th September, exclusive to Harvey Nichols here in the UK. The make-up range has been praised for being inclusive of every skin tone all thanks to the Pro Filt'r foundation coming in an extraordinary 40 shades, and as expected, I was the lightest shade!

As excited as I was about the range itself, I was of course intrigued by how Harvey Nichols would display the product and how they would dress the windows to show off the Fenty Beauty collection. I decided to take a trip up to Knightsbridge with my friend Emily on Monday (25th). Before I could even look at the windows I had to stare at a long queue of women all waiting to visit the Fenty Beauty stall. 

So what did I make of the windows? I had seen on Harvey Nichols BTS launch post online that the windows were fully catered towards Fenty Beauty. The post claims that it took a team of five people, seven nights and a total of 210 hours to Fenty-fy the windows. The windows were installed over the course of a week with a new layer being added every night. Over 1200 A4 sheets of adhesive film were used, 15 cans of spray paint and of course the black marker pen! 

I really liked how they had placed the make-up inside the outline of a body to really show how this beauty range is for everyone and not just for one stereotypical beauty standard.

I wasn't over impressed when I saw the updated windows. I'm not sure how long the original Fenty Beauty windows were on display for before they changed but the ones I saw were very subtle and didn't really push the brand much (not that it really needed to as there were queues daily since the launch). It seemed that the hype had already tried to be toned down by just placing the product as what I thought was 'space filling' in what other wise would have been an empty and pretty boring window. There was vinyl advertising the brand but I was hoping to see more product and not just placed on the floor and out of the way. I think they could have had a lot more fun with the window had they kept it like the original one or used some large scale models of the beauty products. The campaign video was on display in one of the windows. 

After queueing for over an hour, and getting colour matched whilst queueing, we then joined another queue before we got allocated our Fenty Beauty representative. I didn't like that you couldn't just browse the range and that you had to be served by someone, I was hoping to swatch everything but I felt like I couldn't! I ended up just buying the Pro Filt'r foundation in shade 100, it was a really good colour match but I am yet to try it out properly as I have been ill recently.