LV Series 3

Taking one step into Louis Vuttion's Series 3 exhibition and you're transported into a Vuitton world of design, construction, and promotion.

    

Greeted by a prominent red digital 'LV' upon walking in, there was no doubt in my mind that Louis Vuitton had set us up on a digital walk through of the brand.

One of the most captivating rooms in the exhibition entailed a number of screens displaying various Louis Vuitton catwalk shows. The quick editing and mirrored walls meant viewers were constantly finding somewhere new to look.

Educating their audience; Louis Vuitton workers prepared live demonstrations of the making of a classic Louis Vuitton clutch worth £3,000. With live close up screens displayed upon the wall behind, visitors could see exactly how much work goes into making a Louis Vuitton bag.

Possibly the most striking room within the exhibition; the disorientating white room showcased a range of Louis Vuitton stilettos, boots, trunks, clutch bags and belts. The white floor and walls created an effect which meant your eyes were fixated on the Louis Vuitton pieces which stood out against the whiteness.

The finale room was worth the digital excursion through the Louis Vuitton world. Presented in transparent glass cabinets were some gorgeous classic Louis Vuitton pieces, including a fur white coat, a metallic two piece suit and pastel knits. With open cabinets, members of the public were granted permission to touch the masterpieces.

Leading to a Cafe and sticker wall, the exhibition left it's visitors with a crucial decision, which two free stickers to take away with them from the exhibition. On offer was the A-Z of Louis Vuitton where visitors could get their initials. Alternatively there were stickers of some of the iconic Louis Vuitton bags, shoes and sunglasses on display throughout the exhibition. To complete the Louis Vuitton experience on a positive note, viewers also received a free poster of the exhibition. Regardless of whether visitors were Louis Vuitton customers, each and every visitor left the exhibition with some sort of Louis Vuitton product to keep.

Leaving the exhibition and visitors are bombarded by a vast amount of magazine clippings covering the walls all displaying classic Louis Vuitton pieces with the words 'SERIES 3' in red printed across along with videos propped up against the walls. The exhibition was certainly a must-see for any fashionista out there, and for the free admission, who daren't say no?