Mapping Fashion: London

London, one of fashions prime hot spots. Embarking on a fashionable expedition through some of London's most renowned stylish roads and boroughs, I collected visuals of iconic flagship stores, classic heritage Saville Row stores and the locations of a variety of big name brands including the likes of Chanel, Dior, Burberry and Moschino, to name a few. Taking note of the store layouts, interiors/exteriors and visual merchandising, as well as placing them on London's fashion map creates food for thought on the rapidly growing and ever-changing fashion industry and seeing where shops are based in London.